Commoditization leads clients to focus on what you cost, rather than what you’re worth. THE WORDS MATTER when communicating your value.
It’s not that your clients CAN talk about you, it’s whether or not they feel compelled to do so.
If Practice Management and Business Refinement do one thing, it should be to replicate your best clients. Better yet, it should compel those clients to replicate themselves.
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The Thoughts and Processes of Advisor Protocol
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